e-brand as a strategic ict-based leverage for iranian airline companies in religious tourism's industry

E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry

Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airlin...

Strategic ICT-Use Intensity of Manufacturing Companies in Nigeria

Data Mining And Strategic Marketing In The Airline Industry

In the airline industry, data analysis and data mining are a prerequisite to push customer relationship management (CRM) ahead. Knowledge about data mining methods, marketing strategies and airline business processes has to be combined to successfully implement CRM. This paper is a case study and gives an overview about distinct issues, which have to be taken into account in order to provide a ...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Defining strategic processes in investment companies: An exploration study in Iranian Investment Companies

Purpose – The purpose of this paper is to define the strategic processes or processes with strategic nature of investment companies (ICs). This goal is achieved by proposing a methodology for selecting strategic processes among the processes of ICs based on the Balanced Scorecard (BSC) framework and the statistical analysis. Design/methodology/approach – Ten leading Iranian Investment Companies...

Or in Airline Industry or in Airline

Next to fuel costs, crew costs are the largest direct operating cost of airlines. Therefore much research has been devoted to the planning and scheduling of crews over the last thirty years. The planning and scheduling of crews is usually considered as two problems: the crew pairing problem and the crew assignment (rostering) problem. These problems are solved sequentially. In this paper we foc...